Google recently announced its newest service and it is called as Google +1 (Google Plus). A number of questions are arising now regarding the competition between Google +1 and Facebook Like.
Can it be that Google +1 would achieve the top place in the list of best marketing techniques?
The functionality of Google +1 is not much different from Facebook Like. Google +1 is not like many other social networks over the internet. It is something different and worth using. At the moment, it is not open for businesses but that doesn’t mean that a business is not going to benefit from it. It is possible that soon Google +1 will be on the top of all promotional and marketing tools and social websites.
Google has a huge advantage of being the largest search engines and using this, a strong and immediate integration of Google plus one can be achieved. At the moment, more than 50% of traffic over the internet and on most of sites comes from Google. Facebook is trying its best to reach that level but Google +1 is already there.
We all can agree to this fact that social networking is an essential part of online marketing. Tweets of Twitter, Likes of Facebook and now +1 of Google. Google has also the advantage of making Google Adwords more like a social networking panel by placing the Google plus one button next to every advertisement.
There is no doubt that this is going to be a great step from Google towards the trends of internet marketing but the question which needs to be answered is the intensity of competition Facebook is going to face.
The integration of Buzz was a failure on the part of Google and even though many internet users are already rushing into the scene, we still have to wait and see as how successful Google would prove to be in the case of Google plus.
Posted By: Zia Ul Aein