Future of Social, Technology and Mobile! Now and after!

January 19, 2015

2015 is definitely going to be another year to look forward to a lot exciting things regarding technology, mobile and social. We can expect advancements in what we see, wear and how we socialize.

This article is going to lay out the top trends in emerging technologies which you can expect to experience either in 2015 or years to come.

  1. Socialization

There wahttps://i2.wp.com/growingsocialmedia.com/wp-content/uploads/2014/11/Social-Media-Touch-HD-ForWallpapers.com_.jpgs a time when status updates and tweets were of the main focus on social networking sites but since the beginning of 2014, this trend has been shifting towards photos, videos and gifs and 2015 is going to be the year of social websites like Instagram, Snapchat and Pinterest. Photo sharing is way to socialize in 2015!

  1. Mobilehttp://95.142.158.203/~theappde/wp-content/uploads/2013/04/mobile-development-apps.png

Comparing to what we could do with our mobile phones just a few years back and what possibilities we have now is truly mind blowing. We barely need our PCs and Laptops anymore because our mobiles can do almost everything while just fitting in the palm of our hand. They are getting slimmer with larger screens and cutting edge wireless technologies to make it easier for us to connect to the world and do business on the go.

  1. Payments

https://i0.wp.com/www.onlinebusiness.newstipstricks.com/wp-content/uploads/2012/11/What-is-a-Secure-Payment-System.jpgAren’t most of us already sick of carrying so many cards and wallet with money in our pockets? This is the reason why smart payment technologies and apps like iPay are coming into play to make it even easier for us to pay and at the same time get rid of all the paper and plastic. Money is nothing other than numbers and soon what it all will be is virtual.

https://i1.wp.com/createdigitalmusic.com/files/2012/10/atomguitar.jpg

  1. 3D Printing

A few years back, one could not have even imagined about buying a 3D printer but now it’s not only getting affordable but mainstream too. You are able to print almost everything with the help of 3D printers starting from food, to cars and even homes!

  1. Interconnected Things

Right now we only witness such technologies in movies but the time is not far away when we will have at 10 things in our life which will be interconnected including our phones, cars and homes.

  1. Health

https://i2.wp.com/venturebeat.com/wp-content/uploads/2012/03/first-aid-screen-health-tech.jpgIt has always been our goal to make such technological advancements in health sector which help us in living longer and healthier lives. Starting from telemedicine to getting treated by doctors while living thousands of miles away is what awaits us in the future and not to forget the miracle of living with a 3D printed organ.

https://i1.wp.com/www.plugandplaytechcenter.com/blog/wp-content/uploads/2014/02/wearable_tech_top1-1024x814.png

  1. Wearables

Google Glasses are one of the top examples in how advance the technology has become in the sector of wearables. In 2015 and years to come, we will see people wearing tech watches, bands and lenses and these gadgets will be able to do all those things that our phones can.


Selling Social: How Companies Are Connecting with Social Media (Info-graphic)

June 30, 2013

Click on the info-graphic to view in Full.

Selling Social: How Companies Are Connecting with Social Media
Image source: www.topwebdesignschools.org


The Value of i386 Language Package

June 15, 2013

In today’s world of Windows Vista, Windows 7 and Windows 8, there are still many people out of us who own computers and laptops which are still running on the old and classic versions of Microsoft Windows such as 98 and XP. In the days of Windows 98 and XP, whenever we needed to use some special, complex script as well as the right-to-left languages, we had to install a special package called i386. This package is located on the Installation CD of windows XP/98 and you need to insert the disc in your CD-Rom in order to install the required language package. I believe many of us would easily recognize the interface by looking at the picture below:

Image 

I recently had a painful experience with this interface when I unfortunately needed to install the language package and to my luck, I was using a remote-desktop-connection with windows 98 on it. There was no way that I could even think about finding or getting a CD in order to install the language package. Suddenly I was hit with a great idea of searching for the i386 package on the internet. I had no luck with the idea and then another one came into my mind which was time taking but I had no other option. I separately browsed for each and every file that i386 package required in order to install the languages and I searched for those files first on my own computer with Windows 7 in directory C:/Windows/. I was lucky enough to find 60% of the files on Windows 7 and for the rest, I searched separately on Google and many websites were offering those .ttf and .ddl files. After hours of patience and hard work, I finally installed the package and saved all of the files in a single folder in order to upload it on my blog to save any of you from the pain in case you need to install the i386 package and you lost the CD a long time ago. The download link below is from Dropbox.com and it has all the files in the form of a folder which windows XP or 98 would require in order to install the i386 package.

https://www.dropbox.com/s/anvqmxh11jwktlv/i386%20Pack.zip


6.5 Million Passwords Compromised – Don’t Let It Happen To You

June 8, 2012

By Best Marketing Techniques

If you have a LinkedIn account then this article is of a great concern to you. You might have heard or read that 6.5 million passwords from LinkedIn were leaked. If you didn’t change your LinkedIn password yet then stop reading this article for a minute, change your LinkedIn password to a very strong one and come back!

For the moment, it doesn’t matter what information the hackers found or what they were looking for. What matters is that a very serious issue has been exposed regarding online security.

There are more than 150 million users on LinkedIn which means that your chances of getting your password compromised are not more than 4%. Some of us might think that 4% is not such a big deal but think about this fact for a moment that the password you use online is a gateway to very important information and it is important for you to take action whenever the safety of your password is threatened. Even you if have checked your account and didn’t notice any suspicious activity, it is better to change your password to feel safe especially if your password is not a very secure one.

Secure password is very important and many of us make a huge mistake while choosing passwords for our accounts. A secure password is a combination of both capital and small letters along with numbers and characters. Another mistake many people make while creating online accounts is using the same password everywhere which is very insecure and easier for the hackers to hack into every single account of yours.

Another problem which many folks face is of remembering different passwords especially when they are a good mixture of everything on your keyboard. There are many websites and apps over the internet which offer services in password protection. They allow you to create and save different secure passwords for all of your online accounts. You are guaranteed safe storage of everything and you can access your credentials whenever you like. I will recommend Roboform, Lastpass, Passpack and Mitto.

I changed all of my passwords following the recent password leak of LinkedIn and I made the same mistake of choosing similar password for all of my social networking accounts. I personally use Lastpass to manage my passwords and it provides me with the feeling of being safe and secure. All of such services also provide you with the option of auto-login so there is no need to shake your head by remembering your complex passwords.

Zia Ul Aein’s LinkedIn


Are Social Platforms Turning Into Visual Platforms?

March 13, 2012

The fact that internet is not more public and open is simply not deniable. Due to the virtue of social networks, people are able to maintain better connections with their friends and business contacts.

It can be observed these days that social platforms are transforming into visual platforms. Pinterest is one the top of the list which is considered as one of the fastest growing social and visual networks around. Facebook recently contributed to the list of visual platforms by lunching the Timeline. Infographics are everyone’s favourite and we like to check out one or two on daily basis. It is clearly visible that content in the form of visuals is taking over the social web.

Many of us claim these days that we are not fond of Television anymore. Do we really need a TV when we can watch more on the Internet? It is more attractive for us to browse images, videos and graphics on the internet than watching programs on the television. The question still remains, why are social platforms becoming more visual now?

pininterest

Pininterest

Comments and suggestions are user-generated content which enhance the engagement in a brand’s page. Community managers and page admins use these types of content (comments and suggestions) to carry out the sentiment analysis. Facebook also wanted the brands and marketers to think like publishers and that is the reason why Facebook launched the Timeline.

I had the experience of handling a couple of Facebook pages and I was able to see that Pictures and Graphics is the form of content attracts instant feedback from the users. Cameras and albums were used by people to compile photos before hits like Facebook, Pinterest and other photo-sharing platforms got introduced. Infographics are also a great way of distributing substantial data and users find them not at all boring to look through. Infographics make it easy for people to understand a particular subject by creating a visualization of a data or a process. Even if the subject of a particular infographic is not familiar to the users, they enjoy getting themselves informed on the subject by interacting with the mixture of text and pictures.

Visual social platforms is the next step in the field of social marketing where customers will interact with other customers and increase the brand awareness as well as PR. Soon the user-generated content will contain more of pictures and videos rather than simple or plain text and it would not come as a surprise because the number of photo-sharing platforms is on the rise.

Brands like Starbucks and Dunkin’ Donuts are encouraging the fans of their pages on Facebook to post not only comments and suggestions but also photos related to their products. Coffee and doughnuts is not the only thing their fans are getting, visuals are being served as the major part of the meal. Sharing photos and videos is a human instinct and brands should understand that being visual is the key to user engagement.

By Best Marketing Techniques


How Facebook Timeline Can Enhance Marketing

March 12, 2012

Facebook has recently launched the Timeline for brand pages. Many marketers and brands are looking to enhance their customer relationship management and user engagement with the help of Timeline. Brands like Coke and Starbucks are first in the line to introduce their interactive and good looking Timeline pages and soon many other brands would have to follow as Facebook would make the change as mandatory. Facebook has also provided the option of Preview to the page admin in order to check how the page will look like. This makes the task of planning and assessing much easier and useful. One of the visual temptations of Timeline is the cover photo. This approach of Facebook shows that Brands can use the visual approach to connect with their customers. This post is going to discuss why Timeline can make or break a Facebook brand page.

1.       Leveraging Content Management

Content is the most useful asset and the soul of the internet. Content in the social media is not only about a couple of sentences or text. The world we live in is instant where people or in other words users share content with the help of mobile devices. The most shared content on Facebook comes in the form of videos, photos, site links and locating sharing pins. Facebook Timeline is a useful tool for brands to spread content. It is important for brands to know which content will drive the most engagement. Dunkin’ Donuts is making an effective use of Facebook Timeline in the sense of the content. There are more than 5 million fans of Dunkin’ Donuts page and the reason is that it is highly customer-centric. Visual is not the only thing which comes with Facebook Timeline, brands should also allow their fans to share content.

2.       Leave The Tabs Behind

Landing pages have always been a great help to brands and page admins. The landscape of brand pages has undergone a transformation after the introduction of Facebook Timeline. Before there were tabs which could be controlled by the users to get the desired impression but with Timeline, there are none. This leads to less instant likes and fan-gating. The advantage is that Timeline lets the users to get lost in the pages and explore to learn more about the brands. The disadvantage is no call-to-action likes such as ”Like Us Now to View More” which helped brands to get instant fans. It’s totally up to the brands to customize their pages in such a way that users would like to share them.

3.       Spread The History

Timeline is a great opportunity for the brands to engage their users with not only the user-generated content but the brand-generated content as well. There is no difference between a Timeline page for brand and a Timeline for a user profile. Every brand owns a rich history and Facebook Timeline enables brands to expose their history, achievements and milestones. Timeline for brand pages acts like a Wikipedia with everything documented in and readily available for the users to know about. A brand with an open history can definitely drive more fans and ultimately customers.

Facebook Timeline BestMarketingTechniques

4.       Better Customer Relationship Management

Facebook is now serving as more of a customer relationship management tool than a social networking website. Brands are able to communicate more effectively with their customers. With Facebook Timeline Page, customers are able to exchange private messages directly with a company which turns the experience of customer relationship management into something more personal and it is appreciated by every customer

5.       Real-Time Social Analytics

Real-Time Analytics were launched by Google in 2011. Facebook was missing this feature until the release of Timeline for brands. The Timeline for brands has provided the community managers and admins with the tools to enhance their experience of social monitoring.

Real-Time Social Analytics

The Real-Time Social Analytics of Timeline enables the page managers and admins to get the data in the form of Engaged Users, About, People Talking and Page post metrics. This also provides the brands and marketers with the opportunity to act instantly regarding replacements of content or ads in order to make it less stressful and more interactive for the users. It is still important to discover if Real-Time Social Analytics of Facebook is a game-changer or just hype.

By Best Marketing Techniques


The Value of Being Linkedin

January 19, 2012

Click to Enlarge Image

The Value of Being Linkedin

Posted By: Best Marketing Techniques


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