Common Mistakes in Traditional Marketing

June 30, 2011

What Makes It Difficult To Achieve Best Marketing Techniques?

What is the main reason for little success in traditional marketing?

Why businesses fail to implement a good offline marketing strategy?

Let’s answer these questions after going through an example. You are preparing to spend your two weeks holidays in Hawaii and there are definitely so many things to pack but you are not really sure where to start. For this reason, you take a pen and a paper and start writing whatever comes in your mind. So basically you draw a sketch of things you have to pack in the form of a list. Keeping in view the example, that list serves as a plan for you because everything is on that list which you have to pack for your holidays and eventually you will need them during your stay in Hawaii.

Common Mistakes in Traditional Marketing

Same is the case with offline or traditional marketing. I have explained below the common mistakes which are made while marketing products and services in the offline world.

  1. First of all, the biggest mistake is being without a marketing plan. You should know what you want to achieve and how you want to achieve it.
  2. I have seen many businesses which are having no sense of target market. Such businesses target everyone thus making it more difficult to achieve the best marketing techniques in a proper and efficient manner. Define your target market or audience and market your product or service accordingly.
  3. If you think that making unrealistic and inexperienced claims would give you more benefits then you are wrong. Only state or tell your audience what you can do and nothing more than that.
  4. Do not ignore or forget your existing clients. Give them as much value as you are giving to your unknown and new audience or even more.
  5. Pay attention to the feedback you are getting from your target market. Listen to every single piece of feedback you are getting and improve your business, product or service in accordance with that.
  6. Be unique and create your own place in the market. Many of the businesses make this mistake of only and only following the competition.
  7. Never underestimate your customer service because it is one of the most important aspects of your business. Your customer service is one of the best marketing techniques for you because you are able to generate word of mouth through a good customer service.
  8. Keep your business card always in handy with you. Business cards act just like online contact form which people can use immediately to maintain contact with you.

Keeping your business away from all of these common mistakes can bring a significant improvement and uniqueness in your marketing campaigns.

If you are interested in reading about online marketing mistakes, click here.

Posted By: Zia Ul Aein

Viral Marketing Strategies

June 13, 2011

There is a term known as word-of-mouth which is taught to marketing students and a few years back the detailed information about it could only be found in textbooks. Now the term for word-of-mouth advertising in the context of internet marketing is known as ”Viral Marketing”. With a little effort on your part, you are able to achieve quick and inexpensive marketing and that only happens by creating a good image of your product in people’s mind which encourages them to convey it further.

Viral marketing can also be called as cold virus because it spreads from person to person. One of the most successful viral marketing has been carried out by Hotmail and Yahoo. They offered free email accounts and under every email sent from user to user, there was a link back to their websites and like a virus, the message spread and millions are using Hotmail and Yahoo now.

Viral Marketing

Viral Marketing

Benefits of Viral Marketing Strategies

There are a number of benefits attached with viral marketing strategies but I am only going to mention the top 10 here:

  1. Free Advertising (you don’t have to pay anything to those people who convey the positive message about your service or product)
  2. You are able to gain immediate exposure and visitors to your website
  3. Long term benefit includes attracting the visitors for future
  4. Viral marketing strategies reach a large set of audience
  5. A little effort for one time setup and then it works automatically
  6. Not much investment of money or time needed – inexpensive marketing and exposure
  7. Easy to develop – Even if you cannot write properly, you can easily and immediately create an E-book
  8. Immediate improvement in the reputation
  9. Easy to combine – can be included as a bonus with other services or products
  10. Brings more percentage of targeted traffic in.

Posted By: Zia Ul Aein

Future of Internet Marketing

June 8, 2011

The advancement in internet technologies has brought an immense growth in the concept of online marketing. Now, E-commerce cannot be termed as a new idea and that can be proved by looking back at mid 90’s where ,after the popularity of internet started to occur amongst common people, new ideas like email marketing and link exchange came into being. However, the concept of online marketing has undergone a paradigm shift in the 20th century by the virtue of ideas like Pay Per Click, Articles Distribution, Press Releases, Search Engine Optimization, Link Campaign, Blogs, Viral Marketing etc. These ideas opened up a whole new curtain of marketing on the stage of Internet.

website marketing

The 21st Century has come up with a totally different concept of online marketing and one of the best marketing techniques is known as Social Media Marketing.

Social Media Marketing has revolutionized the internet marketing and there are so many social media sites available on the internet now that one can easily carry out the whole marketing plan of a website or a blog under their shadow. Twitter, Facebook and YouTube are on the top of the list but there are many other popular social media sites as well, like:

And the list simply goes on and on…

As a matter of fact, the main objective of marketing professionals these days is to find other unique and interactive ways to reach their audience.

Online marketing and media nowadays is more like word-of-mouth marketing. You tell about your business or a website to two people and each of them will tell two other people.

word of mouth

Word of Mouth - Viral Marketing

This type of marketing or promotion is called as Viral Marketing in the terms of Internet Marketing. It requires no traditional advertising to be applied or bought to gain viral exposure.

So, it can be said that the future of internet marketing looks very much positive and it is impossible to doubt this fact. If you are looking to target a large number of audience then cuddling with the new baby of internet marketing, social media marketing can be cost effective and very feasible.

Posted By: Zia Ul Aein