6.5 Million Passwords Compromised – Don’t Let It Happen To You

June 8, 2012

By Best Marketing Techniques

If you have a LinkedIn account then this article is of a great concern to you. You might have heard or read that 6.5 million passwords from LinkedIn were leaked. If you didn’t change your LinkedIn password yet then stop reading this article for a minute, change your LinkedIn password to a very strong one and come back!

For the moment, it doesn’t matter what information the hackers found or what they were looking for. What matters is that a very serious issue has been exposed regarding online security.

There are more than 150 million users on LinkedIn which means that your chances of getting your password compromised are not more than 4%. Some of us might think that 4% is not such a big deal but think about this fact for a moment that the password you use online is a gateway to very important information and it is important for you to take action whenever the safety of your password is threatened. Even you if have checked your account and didn’t notice any suspicious activity, it is better to change your password to feel safe especially if your password is not a very secure one.

Secure password is very important and many of us make a huge mistake while choosing passwords for our accounts. A secure password is a combination of both capital and small letters along with numbers and characters. Another mistake many people make while creating online accounts is using the same password everywhere which is very insecure and easier for the hackers to hack into every single account of yours.

Another problem which many folks face is of remembering different passwords especially when they are a good mixture of everything on your keyboard. There are many websites and apps over the internet which offer services in password protection. They allow you to create and save different secure passwords for all of your online accounts. You are guaranteed safe storage of everything and you can access your credentials whenever you like. I will recommend Roboform, Lastpass, Passpack and Mitto.

I changed all of my passwords following the recent password leak of LinkedIn and I made the same mistake of choosing similar password for all of my social networking accounts. I personally use Lastpass to manage my passwords and it provides me with the feeling of being safe and secure. All of such services also provide you with the option of auto-login so there is no need to shake your head by remembering your complex passwords.

Zia Ul Aein’s LinkedIn

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Are Social Platforms Turning Into Visual Platforms?

March 13, 2012

The fact that internet is not more public and open is simply not deniable. Due to the virtue of social networks, people are able to maintain better connections with their friends and business contacts.

It can be observed these days that social platforms are transforming into visual platforms. Pinterest is one the top of the list which is considered as one of the fastest growing social and visual networks around. Facebook recently contributed to the list of visual platforms by lunching the Timeline. Infographics are everyone’s favourite and we like to check out one or two on daily basis. It is clearly visible that content in the form of visuals is taking over the social web.

Many of us claim these days that we are not fond of Television anymore. Do we really need a TV when we can watch more on the Internet? It is more attractive for us to browse images, videos and graphics on the internet than watching programs on the television. The question still remains, why are social platforms becoming more visual now?

pininterest

Pininterest

Comments and suggestions are user-generated content which enhance the engagement in a brand’s page. Community managers and page admins use these types of content (comments and suggestions) to carry out the sentiment analysis. Facebook also wanted the brands and marketers to think like publishers and that is the reason why Facebook launched the Timeline.

I had the experience of handling a couple of Facebook pages and I was able to see that Pictures and Graphics is the form of content attracts instant feedback from the users. Cameras and albums were used by people to compile photos before hits like Facebook, Pinterest and other photo-sharing platforms got introduced. Infographics are also a great way of distributing substantial data and users find them not at all boring to look through. Infographics make it easy for people to understand a particular subject by creating a visualization of a data or a process. Even if the subject of a particular infographic is not familiar to the users, they enjoy getting themselves informed on the subject by interacting with the mixture of text and pictures.

Visual social platforms is the next step in the field of social marketing where customers will interact with other customers and increase the brand awareness as well as PR. Soon the user-generated content will contain more of pictures and videos rather than simple or plain text and it would not come as a surprise because the number of photo-sharing platforms is on the rise.

Brands like Starbucks and Dunkin’ Donuts are encouraging the fans of their pages on Facebook to post not only comments and suggestions but also photos related to their products. Coffee and doughnuts is not the only thing their fans are getting, visuals are being served as the major part of the meal. Sharing photos and videos is a human instinct and brands should understand that being visual is the key to user engagement.

By Best Marketing Techniques


How Facebook Timeline Can Enhance Marketing

March 12, 2012

Facebook has recently launched the Timeline for brand pages. Many marketers and brands are looking to enhance their customer relationship management and user engagement with the help of Timeline. Brands like Coke and Starbucks are first in the line to introduce their interactive and good looking Timeline pages and soon many other brands would have to follow as Facebook would make the change as mandatory. Facebook has also provided the option of Preview to the page admin in order to check how the page will look like. This makes the task of planning and assessing much easier and useful. One of the visual temptations of Timeline is the cover photo. This approach of Facebook shows that Brands can use the visual approach to connect with their customers. This post is going to discuss why Timeline can make or break a Facebook brand page.

1.       Leveraging Content Management

Content is the most useful asset and the soul of the internet. Content in the social media is not only about a couple of sentences or text. The world we live in is instant where people or in other words users share content with the help of mobile devices. The most shared content on Facebook comes in the form of videos, photos, site links and locating sharing pins. Facebook Timeline is a useful tool for brands to spread content. It is important for brands to know which content will drive the most engagement. Dunkin’ Donuts is making an effective use of Facebook Timeline in the sense of the content. There are more than 5 million fans of Dunkin’ Donuts page and the reason is that it is highly customer-centric. Visual is not the only thing which comes with Facebook Timeline, brands should also allow their fans to share content.

2.       Leave The Tabs Behind

Landing pages have always been a great help to brands and page admins. The landscape of brand pages has undergone a transformation after the introduction of Facebook Timeline. Before there were tabs which could be controlled by the users to get the desired impression but with Timeline, there are none. This leads to less instant likes and fan-gating. The advantage is that Timeline lets the users to get lost in the pages and explore to learn more about the brands. The disadvantage is no call-to-action likes such as ”Like Us Now to View More” which helped brands to get instant fans. It’s totally up to the brands to customize their pages in such a way that users would like to share them.

3.       Spread The History

Timeline is a great opportunity for the brands to engage their users with not only the user-generated content but the brand-generated content as well. There is no difference between a Timeline page for brand and a Timeline for a user profile. Every brand owns a rich history and Facebook Timeline enables brands to expose their history, achievements and milestones. Timeline for brand pages acts like a Wikipedia with everything documented in and readily available for the users to know about. A brand with an open history can definitely drive more fans and ultimately customers.

Facebook Timeline BestMarketingTechniques

4.       Better Customer Relationship Management

Facebook is now serving as more of a customer relationship management tool than a social networking website. Brands are able to communicate more effectively with their customers. With Facebook Timeline Page, customers are able to exchange private messages directly with a company which turns the experience of customer relationship management into something more personal and it is appreciated by every customer

5.       Real-Time Social Analytics

Real-Time Analytics were launched by Google in 2011. Facebook was missing this feature until the release of Timeline for brands. The Timeline for brands has provided the community managers and admins with the tools to enhance their experience of social monitoring.

Real-Time Social Analytics

The Real-Time Social Analytics of Timeline enables the page managers and admins to get the data in the form of Engaged Users, About, People Talking and Page post metrics. This also provides the brands and marketers with the opportunity to act instantly regarding replacements of content or ads in order to make it less stressful and more interactive for the users. It is still important to discover if Real-Time Social Analytics of Facebook is a game-changer or just hype.

By Best Marketing Techniques


The Value of Being Linkedin

January 19, 2012

Click to Enlarge Image

The Value of Being Linkedin

Posted By: Best Marketing Techniques


Facebook Vs Twitter – A Graphical Representation

December 8, 2011

Click and view the infographic below to understand how the Facebook and Twitter are keeping up with the competition.

Source: http://farm4.static.flickr.com/3629/3485574749_e7fcddb49c_o.jpg


How Should An Effective Twitter Profile Look Like?

November 2, 2011

By Zia Ul Aein
Splatter-Twitter-Logo

Whenever people ask me about the top social networking sites that I am using for the promotion of my blog, I never forget to mention Twitter. The reason is simple enough; Twitter is the world of breaking news. Any major news, related to any topic, first gets published on Twitter and the most famous example is of Osama Bin Laden’s Death.

Twitter is a place from where you can direct people to your blog, website, LinkedIn profile or Facebook page. There are thousands of brands and celebrities on Twitter who are effectively using Twitter to maintain communication with millions of fans all around the world.

The focus of this article is on creating an effective Twitter profile which can drive targeted and useful traffic, first to your Twitter and then to your blog or website.

A Unique Name

If you are reading this article then you might know that Twitter is free to register at. You can register as many accounts as you want to twitter iconbut every time with a unique email. You can register a number of accounts by using variations of your own or your business name. You should not forget that Twitter allows a limited amount of characters for the name and unfortunately I had to face this issue. I kept the name of my twitter profile as Best Marketing Blog instead of Best Marketing Techniques but you can see that I still managed to make the new name as interesting and effective as the name of my blog.

Profile Picture

Select a professional picture of yourself or your business to use across all of your social media profiles. This technique would allow you to create a brand out of yourself or your business which would be used by people in recognizing you.

Found!

Double check your Twitter profile name for spelling and SEO purposes. You definitely want people to find you over Google or Twitter so make sure that your name is correctly spelled and optimized.

Website

If you are going to put www.google.com in the space provided by Twitter for a URL then it is better to leave it empty because Google doesn’t need such favour and it is not going to benefit you in any case. If you have a website, blog or a Facebook page, you can make the best use of the space. I would suggest leaving out the WWW particularly if the URL is a long one because the space is limited.

Who? What?

You will need to describe yourself or your blog in a very refined manner by making use of the 160 characters provided by Twitter for bio. Use the most important aspects about yourself or your blog to describe who you are or what your blog is. There is an image below where you can see the bio of my blog and how it reflects the objective.

You Are A Human!        

The design feature of Twitter is my most favourite. You can choose a unique design for your profile just like your profile picture. This shows that you are someone worth following. Don’t be lazy by selecting the existing designs because for most of the people on Twitter, such profiles are computer generated.

So this is how your Twitter profile should look like. Now you can start connecting with people by following them and allowing them to follow you. Do not forget that Twitter is the most famous online newspaper and the exchange of information is very important. Keep on tweeting some useful and interesting information.

On Twitter and Get Interesting Tweets about Internet Marketing and SEO.


How Good Is Your Social Media Marketing? – Part 2

October 3, 2011

By Zia Ul Aein

Formulation of a Social Media Marketing Strategy and Things to Consider Beforehand

Social media marketing can be a beneficial and successful path for your business, product or service to adopt. Proper planning and right formulation is very important otherwise every strategy can backfire and your objective of achieving the best marketing techniques can get hurt.

Before you formulate your social media marketing strategy, understand the state of online presence in which your organization is at the moment.  The focus of this post is on the things which you should consider before the formulation of a SMM strategy.

social media marketing

Analyze Your Online Presence

  • Keep a considerate eye on the statistics of your website. You should be aware of the total number of visitors on your website and their origin.
  • Find out the amount of visitors which are directed to your website by the search engines.
  • The number of links your website has with other sites.
  • The activeness of your website in the target markets.
  • Compare your strategies with the competitors and find out what they are doing better than you and what you are doing better than them.
  • Find out if you already having a presence or reputation over social media sites or if you need to start from the very first step.

target audience

Know Your Target Audience

You should be aware of the:

  • Interaction level of your audience (how do they interact with the businesses, products and services like yours).
  • Keywords used by your audience to search for the products and services.
  • Needs and interests of your target audience.

Turning Your SMM Strategy into a Successful One

  • In case of an organization, you need to achieve commitment and dedication from your top management and especially marketing department so that you can attain the goals of your SMM strategy. Delivery of education and information would definitely be required in order to receive the maximum amount of commitment.
  • Start from micro goals and slowly move on to the macro strategies. Assign the tasks of posting and distribution of the content to the correct department such marketing or communications.
  • There are a number of social media marketing sites but you need to study all of them in order to identify the ones you need to focus the maximum amount of your attention on.
  • Do not dream or create those goals which you cannot achieve right now, always go with measurable, achievable and best marketing techniques.