Why Your Business Needs Google Plus

July 18, 2011

Zia Ul Aein Google Plus Profile
Would you like to join another social network? Most probably not because your life is already too occupied with Facebook. What if you are told that there is a new dimension of social network which can prove to be really helpful for the promotion and marketing of your business?

It’s no other than Google Plus.

The objective of this article is not regarding the fact if Google Plus is going to be something better or worse than other marketing techniques over the internet. The objective here is to describe how you can effectively use Google Plus to provide benefit to your business.

Sooner or later, Google Plus would be able to gain position in the list of best marketing techniques therefore it is better to implement things right now instead of waiting. At the moment, Google plus is not offering profiles for businesses but it is just temporary because many things are in the beta mode. Still you can benefit from Google Plus by following simple and straight forward steps:

Sign Up

If you already have a Google Plus account or profile then thumbs up because you are good to go. In case you don’t, there are two things you need in order to get a Google Plus profile.

–    Gmail address
–    Invitation for Google Plus

Without a Gmail address, it is not possible to create a Google Plus account.

Momentarily, you have to have an invitation from someone who already has a Google Plus account in order to create a profile for yourself. Soon this requirement will be taken off and everyone will freely be able to make accounts. You can also mention your Gmail address in the comments section and I will send you the invitation so that you don’t have to wait.

Creation of a Profile

It doesn’t matter if your profile is supposed to describe all about you, it can still be used for the purposes of promotion and marketing of your business. But, how to create an effective Google Plus account which can serve the purpose of a business promotion?

Profile Picture – This is actually the very first thing you should be doing in your profile. A profile without any profile picture is an element of zero attraction. If you already have a picture of yourself or your business then excellent otherwise get up, take or fetch a picture and upload it.

Profile Content – Do not get overwhelmed with the contents of ”About” section in your Google Plus profile. Instead, be happy that you can provide so much information about yourself. Fill in as much as you can especially your occupations, educations and links to the website of your company.

Adding Videos – If you made some videos regarding your business then do not hesitate to upload them in the video section. Such things fuel your credibility in the online world.

Friends, Friends and More Friends

Social networking is all about friends. Your business can spread farther if you are having tons of friends.

Basically there are two types of friends. You can either add only those people whom you know but this will formulate a very small circle of friends or you can simply add anyone.

Adding people you don’t know is not called as spamming. You can simply add your target audience to your business profile and it can be possible that many out of those people would turn out to be your clients. This is also termed as one of the best marketing techniques.

Keep Track of the Conversations and Take Part in Them

Having a great number of friends would actually make it difficult for you to follow each and every conversation but still you can do your best. Give a Google Plus to a conversation you like, comment on it or share it with other people. It will allow more people to get connected to you if you share stuff around Google Plus.

Start Conversations

It is very important to create conversations in Google Plus. If you want to achieve the purpose of best marketing techniques then you should know that it is not enough to simply contribute in the conversation but also create them. Simply post stuff on your profile so that everyone in your list can see it on their own stream.

It is also important to keep track of those people who are engaging with your conversations so that you can also do that with theirs once in a while.

Promote! Day and Night!

You now have the amount of people you need to keep them posted about your business. Never stop promoting. Link everything about your business with Google Plus. In my opinion, soon Google Plus will be considered as an essential part of top marketing techniques and it will become impossible for businesses to promote well without it.

Also, do not forget to add the Google Plus button to your website. Your traffic is highly dependent on the number of Google Plus you will get from the visitors with the help of the Google Plus button. If you have a Google Webmaster Tools Account then you can easily track the affect of Google Plus button on the traffic of your website.

Conclusion

Forget about the fact if Google Plus is going to be something small or big. Simply utilize a promotion tool, from wherever and however you can.

Note: If you want an invite of Google Plus then do not hesitate to leave your Gmail address in the comment section.

Click here to add me in your circles of friends on Google Plus.

Posted By: Zia Ul Aein

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Google Plus (Google +1) – Does ”Facebook Like” Got A Competitor?

July 17, 2011

Google recently announced its newest service and it is called as Google +1 (Google Plus). A number of questions are arising now regarding the competition between Google +1 and Facebook Like.

Can it be that Google +1 would achieve the top place in the list of best marketing techniques?

The functionality of Google +1 is not much different from Facebook Like. Google +1 is not like many other social networks over the internet. It is something different and worth using. At the moment, it is not open for businesses but that doesn’t mean that a business is not going to benefit from it. It is possible that soon Google +1 will be on the top of all promotional and marketing tools and social websites.

Google has a huge advantage of being the largest search engines and using this, a strong and immediate integration of Google plus one can be achieved. At the moment, more than 50% of traffic over the internet and on most of sites comes from Google. Facebook is trying its best to reach that level but Google +1 is already there.

best marketing techniques Google +1

best marketing techniques facebook likeWe all can agree to this fact that social networking is an essential part of online marketing. Tweets of Twitter, Likes of Facebook and now +1 of Google. Google has also the advantage of making Google Adwords more like a social networking panel by placing the Google plus one button next to every advertisement.

There is no doubt that this is going to be a great step from Google towards the trends of internet marketing but the question which needs to be answered is the intensity of competition Facebook is going to face.

The integration of Buzz was a failure on the part of Google and even though many internet users are already rushing into the scene, we still have to wait and see as how successful Google would prove to be in the case of Google plus.

Posted By: Zia Ul Aein