common marketing mistakes | Best Marketing Techniques

Common Mistakes in Traditional Marketing

June 30, 2011

What Makes It Difficult To Achieve Best Marketing Techniques?

What is the main reason for little success in traditional marketing?

Why businesses fail to implement a good offline marketing strategy?

Let’s answer these questions after going through an example. You are preparing to spend your two weeks holidays in Hawaii and there are definitely so many things to pack but you are not really sure where to start. For this reason, you take a pen and a paper and start writing whatever comes in your mind. So basically you draw a sketch of things you have to pack in the form of a list. Keeping in view the example, that list serves as a plan for you because everything is on that list which you have to pack for your holidays and eventually you will need them during your stay in Hawaii.

Same is the case with offline or traditional marketing. I have explained below the common mistakes which are made while marketing products and services in the offline world.

First of all, the biggest mistake is being without a marketing plan. You should know what you want to achieve and how you want to achieve it.
I have seen many businesses which are having no sense of target market. Such businesses target everyone thus making it more difficult to achieve the best marketing techniques in a proper and efficient manner. Define your target market or audience and market your product or service accordingly.
If you think that making unrealistic and inexperienced claims would give you more benefits then you are wrong. Only state or tell your audience what you can do and nothing more than that.
Do not ignore or forget your existing clients. Give them as much value as you are giving to your unknown and new audience or even more.
Pay attention to the feedback you are getting from your target market. Listen to every single piece of feedback you are getting and improve your business, product or service in accordance with that.
Be unique and create your own place in the market. Many of the businesses make this mistake of only and only following the competition.
Never underestimate your customer service because it is one of the most important aspects of your business. Your customer service is one of the best marketing techniques for you because you are able to generate word of mouth through a good customer service.
Keep your business card always in handy with you. Business cards act just like online contact form which people can use immediately to maintain contact with you.