How Good Is Your Social Media Marketing? – Part 1

September 11, 2011

By Zia Ul Aein

Are you having the right mix of social media marketing? Do you think that you have those competitive social media marketing strategies which can help you stay steps ahead of your competitor?

You are most welcome to read further if the answer to the questions above is either ”Maybe” or ”No”. A social media marketing strategy needs planning and careful execution. After the right placement of every aspect, you can benefit long term. Social media marketing helps you in connecting with your customers in real time. You are able to receive immediate feedbacks, a new offer is instantly delivered, target audience is perfectly reached and customer loyalty is achieved.

social media marketing

Social Media Marketing is a blend of Publishing > Sharing >> Discussing through Social Networking Sites > Microblogging >> Video Publishing >>> Photo Sharing >>>> Podcasting.

Social Media Marketing Strategy

A well planned social media marketing strategy is about the utilization of every single online social media. This technique brings diversity to the online presence of your business. There are four basic hubs of social media marketing.

We are going to start our discussion with Social Networking Sites. The giant of social networking sites is known as Facebook. According to the recent statistics, Facebook has 750 million active users and out of those, 50% log in on daily basis at any given time. On the average, each user has social networking sitesaround 130 friends. 700 billion minutes are spent by people per month on Facebook. If we talk about the mobile access, then 250 million Facebook users access their profiles via mobile and they do it two times more actively than non-mobile users.

Facebook is one out of many social networking sites or in other words, social media marketing opportunities. Creating a Facebook group or a page allows you to reach live, active and targeted audience. Twitter allows tweeting and retweeting updates and news in real time which is indexed by Google and many other search engines. Creating a profile over Linkedin provides your business with an exposure in the form of connection with professionals and other businesses.

The second online aspect of social media marketing is Microblogging. Blogging or blogs are a healthy way of interaction with your audience, especially your loyal customers. You can also direct traffic from your blog to your company or business website.  A blog should be regularly updated and monitored. A community of loyal readers is created by responding to the comments and creating internal links. Microblogging on the other hand includes sending out short but interesting news and updates related to your company like on Twitter.

There are many famous company blogs which you can view in order to get an idea about how a company blog should look like and what kind of content it should have.

Facebook Blog

Google Blog

Acrobat Blog

Video sharing is more than just an enjoyment now. YouTube has changed the world of video sharing. Some years back, YouTube was a hub for people from the entire world to share personal videos and main focus was on the funny content. Now, video sharing sitesbusinesses and professionals are taking video sharing as a serious matter by creating ads and videos related to their products and services.

As a business owner, you can share videos of your product developments, offers, press releases or information in the form of slide shows. Videos in the form of product reviews serve as the most important source for people to know about the pros and cons of a product which later on influence their buying decision.

Millions of iPods are sold every year and this brings us to the last but not least online aspect of social mediapodcasting marketing which is known as Podcasting. The term ”Pod” in Podcasting originated from iPod because the trend of downloading and listening to podcasts started after the invention of iPod. People find it easy and interesting to keep themselves updated while on the move.

This is the reason why so many companies create podcasts and make them available for download for their customers to listen and get their knowledge polished about the latest innovations and offers. Podcast.com and Apple’s Podcast store are on the top of the list for famous Podcast sites.

My next blog post will focus on the things which should be considered before the formulation of a social media marketing strategy.

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Online Marketing Guide – Everything You Need To Know

August 4, 2011

An online marketing campaign is not only limited to registering a website for your online business or store. You should simply modify your thoughts about marketing if they are limited to registering your website with search engines like Google and Yahoo and nothing after that.

We should not forget that there is a tremendous growth in the number of people who prefer shopping online. This factor and demand has also encouraged the growth of online stores therefore it is not an easy task anymore to be the only one with a unique service or a product.

For so many internet companies, spending millions of dollars on marketing campaigns is still not enough for getting the attention of the online users. There are so many advertisements over the internet and the user himself or herself gets confused about whom to choose and whom to drop. This environment is making it difficult for many businesses to stand out.

The right mix of your online marketing depends on the type of services or products you are selling, your target audience and your marketing budget. You can download the online marketing guide from the link below where a basket full of different online marketing techniques are described that you can use effectively to increase the value of your online business profile.

Marketing your online presence is not an easy task. It is a long term investment, a continuing hard work and durable results.

Download: Online Marketing Guide – Everything You Need To Know

You will need an Adobe Reader to open the Ebook and in case you don’t have one, you can download it here.

Posted By: Zia Ul Aein


Ebook of the Month

July 14, 2011
Online Marketing Guide - July

Online Marketing Guide - Coming Soon!

Ebook for the month of July ”Online Marketing Guide – All You Need To Know” will be available for download on August 4th 2011.