Future of Social, Technology and Mobile! Now and after!

January 19, 2015

2015 is definitely going to be another year to look forward to a lot exciting things regarding technology, mobile and social. We can expect advancements in what we see, wear and how we socialize.

This article is going to lay out the top trends in emerging technologies which you can expect to experience either in 2015 or years to come.

  1. Socialization

There wahttps://i2.wp.com/growingsocialmedia.com/wp-content/uploads/2014/11/Social-Media-Touch-HD-ForWallpapers.com_.jpgs a time when status updates and tweets were of the main focus on social networking sites but since the beginning of 2014, this trend has been shifting towards photos, videos and gifs and 2015 is going to be the year of social websites like Instagram, Snapchat and Pinterest. Photo sharing is way to socialize in 2015!

  1. Mobilehttp://95.142.158.203/~theappde/wp-content/uploads/2013/04/mobile-development-apps.png

Comparing to what we could do with our mobile phones just a few years back and what possibilities we have now is truly mind blowing. We barely need our PCs and Laptops anymore because our mobiles can do almost everything while just fitting in the palm of our hand. They are getting slimmer with larger screens and cutting edge wireless technologies to make it easier for us to connect to the world and do business on the go.

  1. Payments

https://i0.wp.com/www.onlinebusiness.newstipstricks.com/wp-content/uploads/2012/11/What-is-a-Secure-Payment-System.jpgAren’t most of us already sick of carrying so many cards and wallet with money in our pockets? This is the reason why smart payment technologies and apps like iPay are coming into play to make it even easier for us to pay and at the same time get rid of all the paper and plastic. Money is nothing other than numbers and soon what it all will be is virtual.

https://i1.wp.com/createdigitalmusic.com/files/2012/10/atomguitar.jpg

  1. 3D Printing

A few years back, one could not have even imagined about buying a 3D printer but now it’s not only getting affordable but mainstream too. You are able to print almost everything with the help of 3D printers starting from food, to cars and even homes!

  1. Interconnected Things

Right now we only witness such technologies in movies but the time is not far away when we will have at 10 things in our life which will be interconnected including our phones, cars and homes.

  1. Health

https://i2.wp.com/venturebeat.com/wp-content/uploads/2012/03/first-aid-screen-health-tech.jpgIt has always been our goal to make such technological advancements in health sector which help us in living longer and healthier lives. Starting from telemedicine to getting treated by doctors while living thousands of miles away is what awaits us in the future and not to forget the miracle of living with a 3D printed organ.

https://i1.wp.com/www.plugandplaytechcenter.com/blog/wp-content/uploads/2014/02/wearable_tech_top1-1024x814.png

  1. Wearables

Google Glasses are one of the top examples in how advance the technology has become in the sector of wearables. In 2015 and years to come, we will see people wearing tech watches, bands and lenses and these gadgets will be able to do all those things that our phones can.

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The Value of Being Linkedin

January 19, 2012

Click to Enlarge Image

The Value of Being Linkedin

Posted By: Best Marketing Techniques


How Should An Effective Twitter Profile Look Like?

November 2, 2011

By Zia Ul Aein
Splatter-Twitter-Logo

Whenever people ask me about the top social networking sites that I am using for the promotion of my blog, I never forget to mention Twitter. The reason is simple enough; Twitter is the world of breaking news. Any major news, related to any topic, first gets published on Twitter and the most famous example is of Osama Bin Laden’s Death.

Twitter is a place from where you can direct people to your blog, website, LinkedIn profile or Facebook page. There are thousands of brands and celebrities on Twitter who are effectively using Twitter to maintain communication with millions of fans all around the world.

The focus of this article is on creating an effective Twitter profile which can drive targeted and useful traffic, first to your Twitter and then to your blog or website.

A Unique Name

If you are reading this article then you might know that Twitter is free to register at. You can register as many accounts as you want to twitter iconbut every time with a unique email. You can register a number of accounts by using variations of your own or your business name. You should not forget that Twitter allows a limited amount of characters for the name and unfortunately I had to face this issue. I kept the name of my twitter profile as Best Marketing Blog instead of Best Marketing Techniques but you can see that I still managed to make the new name as interesting and effective as the name of my blog.

Profile Picture

Select a professional picture of yourself or your business to use across all of your social media profiles. This technique would allow you to create a brand out of yourself or your business which would be used by people in recognizing you.

Found!

Double check your Twitter profile name for spelling and SEO purposes. You definitely want people to find you over Google or Twitter so make sure that your name is correctly spelled and optimized.

Website

If you are going to put www.google.com in the space provided by Twitter for a URL then it is better to leave it empty because Google doesn’t need such favour and it is not going to benefit you in any case. If you have a website, blog or a Facebook page, you can make the best use of the space. I would suggest leaving out the WWW particularly if the URL is a long one because the space is limited.

Who? What?

You will need to describe yourself or your blog in a very refined manner by making use of the 160 characters provided by Twitter for bio. Use the most important aspects about yourself or your blog to describe who you are or what your blog is. There is an image below where you can see the bio of my blog and how it reflects the objective.

You Are A Human!        

The design feature of Twitter is my most favourite. You can choose a unique design for your profile just like your profile picture. This shows that you are someone worth following. Don’t be lazy by selecting the existing designs because for most of the people on Twitter, such profiles are computer generated.

So this is how your Twitter profile should look like. Now you can start connecting with people by following them and allowing them to follow you. Do not forget that Twitter is the most famous online newspaper and the exchange of information is very important. Keep on tweeting some useful and interesting information.

On Twitter and Get Interesting Tweets about Internet Marketing and SEO.


How Good Is Your Social Media Marketing? – Part 2

October 3, 2011

By Zia Ul Aein

Formulation of a Social Media Marketing Strategy and Things to Consider Beforehand

Social media marketing can be a beneficial and successful path for your business, product or service to adopt. Proper planning and right formulation is very important otherwise every strategy can backfire and your objective of achieving the best marketing techniques can get hurt.

Before you formulate your social media marketing strategy, understand the state of online presence in which your organization is at the moment.  The focus of this post is on the things which you should consider before the formulation of a SMM strategy.

social media marketing

Analyze Your Online Presence

  • Keep a considerate eye on the statistics of your website. You should be aware of the total number of visitors on your website and their origin.
  • Find out the amount of visitors which are directed to your website by the search engines.
  • The number of links your website has with other sites.
  • The activeness of your website in the target markets.
  • Compare your strategies with the competitors and find out what they are doing better than you and what you are doing better than them.
  • Find out if you already having a presence or reputation over social media sites or if you need to start from the very first step.

target audience

Know Your Target Audience

You should be aware of the:

  • Interaction level of your audience (how do they interact with the businesses, products and services like yours).
  • Keywords used by your audience to search for the products and services.
  • Needs and interests of your target audience.

Turning Your SMM Strategy into a Successful One

  • In case of an organization, you need to achieve commitment and dedication from your top management and especially marketing department so that you can attain the goals of your SMM strategy. Delivery of education and information would definitely be required in order to receive the maximum amount of commitment.
  • Start from micro goals and slowly move on to the macro strategies. Assign the tasks of posting and distribution of the content to the correct department such marketing or communications.
  • There are a number of social media marketing sites but you need to study all of them in order to identify the ones you need to focus the maximum amount of your attention on.
  • Do not dream or create those goals which you cannot achieve right now, always go with measurable, achievable and best marketing techniques.

Why Your Business Needs Google Plus

July 18, 2011

Zia Ul Aein Google Plus Profile
Would you like to join another social network? Most probably not because your life is already too occupied with Facebook. What if you are told that there is a new dimension of social network which can prove to be really helpful for the promotion and marketing of your business?

It’s no other than Google Plus.

The objective of this article is not regarding the fact if Google Plus is going to be something better or worse than other marketing techniques over the internet. The objective here is to describe how you can effectively use Google Plus to provide benefit to your business.

Sooner or later, Google Plus would be able to gain position in the list of best marketing techniques therefore it is better to implement things right now instead of waiting. At the moment, Google plus is not offering profiles for businesses but it is just temporary because many things are in the beta mode. Still you can benefit from Google Plus by following simple and straight forward steps:

Sign Up

If you already have a Google Plus account or profile then thumbs up because you are good to go. In case you don’t, there are two things you need in order to get a Google Plus profile.

–    Gmail address
–    Invitation for Google Plus

Without a Gmail address, it is not possible to create a Google Plus account.

Momentarily, you have to have an invitation from someone who already has a Google Plus account in order to create a profile for yourself. Soon this requirement will be taken off and everyone will freely be able to make accounts. You can also mention your Gmail address in the comments section and I will send you the invitation so that you don’t have to wait.

Creation of a Profile

It doesn’t matter if your profile is supposed to describe all about you, it can still be used for the purposes of promotion and marketing of your business. But, how to create an effective Google Plus account which can serve the purpose of a business promotion?

Profile Picture – This is actually the very first thing you should be doing in your profile. A profile without any profile picture is an element of zero attraction. If you already have a picture of yourself or your business then excellent otherwise get up, take or fetch a picture and upload it.

Profile Content – Do not get overwhelmed with the contents of ”About” section in your Google Plus profile. Instead, be happy that you can provide so much information about yourself. Fill in as much as you can especially your occupations, educations and links to the website of your company.

Adding Videos – If you made some videos regarding your business then do not hesitate to upload them in the video section. Such things fuel your credibility in the online world.

Friends, Friends and More Friends

Social networking is all about friends. Your business can spread farther if you are having tons of friends.

Basically there are two types of friends. You can either add only those people whom you know but this will formulate a very small circle of friends or you can simply add anyone.

Adding people you don’t know is not called as spamming. You can simply add your target audience to your business profile and it can be possible that many out of those people would turn out to be your clients. This is also termed as one of the best marketing techniques.

Keep Track of the Conversations and Take Part in Them

Having a great number of friends would actually make it difficult for you to follow each and every conversation but still you can do your best. Give a Google Plus to a conversation you like, comment on it or share it with other people. It will allow more people to get connected to you if you share stuff around Google Plus.

Start Conversations

It is very important to create conversations in Google Plus. If you want to achieve the purpose of best marketing techniques then you should know that it is not enough to simply contribute in the conversation but also create them. Simply post stuff on your profile so that everyone in your list can see it on their own stream.

It is also important to keep track of those people who are engaging with your conversations so that you can also do that with theirs once in a while.

Promote! Day and Night!

You now have the amount of people you need to keep them posted about your business. Never stop promoting. Link everything about your business with Google Plus. In my opinion, soon Google Plus will be considered as an essential part of top marketing techniques and it will become impossible for businesses to promote well without it.

Also, do not forget to add the Google Plus button to your website. Your traffic is highly dependent on the number of Google Plus you will get from the visitors with the help of the Google Plus button. If you have a Google Webmaster Tools Account then you can easily track the affect of Google Plus button on the traffic of your website.

Conclusion

Forget about the fact if Google Plus is going to be something small or big. Simply utilize a promotion tool, from wherever and however you can.

Note: If you want an invite of Google Plus then do not hesitate to leave your Gmail address in the comment section.

Click here to add me in your circles of friends on Google Plus.

Posted By: Zia Ul Aein


Google Plus (Google +1) – Does ”Facebook Like” Got A Competitor?

July 17, 2011

Google recently announced its newest service and it is called as Google +1 (Google Plus). A number of questions are arising now regarding the competition between Google +1 and Facebook Like.

Can it be that Google +1 would achieve the top place in the list of best marketing techniques?

The functionality of Google +1 is not much different from Facebook Like. Google +1 is not like many other social networks over the internet. It is something different and worth using. At the moment, it is not open for businesses but that doesn’t mean that a business is not going to benefit from it. It is possible that soon Google +1 will be on the top of all promotional and marketing tools and social websites.

Google has a huge advantage of being the largest search engines and using this, a strong and immediate integration of Google plus one can be achieved. At the moment, more than 50% of traffic over the internet and on most of sites comes from Google. Facebook is trying its best to reach that level but Google +1 is already there.

best marketing techniques Google +1

best marketing techniques facebook likeWe all can agree to this fact that social networking is an essential part of online marketing. Tweets of Twitter, Likes of Facebook and now +1 of Google. Google has also the advantage of making Google Adwords more like a social networking panel by placing the Google plus one button next to every advertisement.

There is no doubt that this is going to be a great step from Google towards the trends of internet marketing but the question which needs to be answered is the intensity of competition Facebook is going to face.

The integration of Buzz was a failure on the part of Google and even though many internet users are already rushing into the scene, we still have to wait and see as how successful Google would prove to be in the case of Google plus.

Posted By: Zia Ul Aein


How to Choose The Best Marketing Techniques?

July 8, 2011

A Guide for What You Need to Consider In Order to Make The Best Choice

”What should I do?”

This is what most of us ask ourselves whenever we are encountered with making a decision for marketing techniques or plans. The reason is that there are hundreds of them and many of us make huge mistakes while choosing an option.

It is not easy to create a marketing plan for your business. Many of the times while searching for the best marketing techniques over the internet, you encounter techniques which are termed as ”must” for every business. This makes you wonder if those techniques are really going to help you in a positive manner.

If you talk in the sense of traditional marketing then there are more than 50 techniques and over 30 techniques which can be applied in the sector of internet marketing. So the question is how to find the most powerful and best marketing techniques out of so many to bring in the best possible results and rankings?

Whenever I design a marketing campaign for my clients, I never let go some important things or questions out of my consideration.

What are the Goals and Objectives of Marketing?

It is very important for a business to know about objectives and goals they are looking forward to achieve with their marketing. This can help to a great deal in choosing the right technique. Basically, marketing is implemented to achieve these four purposes:

  1. To tell your target audience about your brand and how they can know more about your brand, product or services. In textbooks, this is known as Brand Awareness.
  2. To build a pre-sales relationship with your target audience in order to talk about the sales or make them request information about your product or services. The textbook term for this purpose is Lead Generation.
  3. To allow your target audience to consider your brand as one of their short listed choices. This is known as Brand Consideration.
  4. To perform direct sales with your target audience.

Target Audience

You should select those techniques to which your target audience will respond to and pay attention to. But, did you properly identify your target audience? If yes then you should know that there are some people in your audience who will not buy from your business unless and until they get to know you very well. For this, you will have to make your audience aware of the brand by making use of a marketing technique such as public speaking. Then, for lead generation, you can either use SEO where Google Adwords can be useful or by providing your audience with free offers. Finally, when you are confident enough about the trust of your audience, use email marketing to achieve direct sales.

Services vs. Products

This is one of the biggest and most destructive problems that many of us face in internet marketing: the application and implantation of same marketing techniques for both products and services. The effects of such blunder can only be poor results because there are different mixes of marketing techniques for both services and products. The purchasing pattern of people is different when it comes to services as compared to products. Therefore, a single marketing mix cannot be used.

What Else To Consider?

Your timelines and your budget are also very important things to consider. By budget I mean both in terms of money and time. You will see that some marketing techniques can be implemented for free but they require a huge amount of time to spend.

If you know your audience, your budget, your objectives and your time along with the regular testing, you will be able to figure out the top marketing techniques to use for your business over and over again.

Posted By: Zia Ul Aein