The advancement in internet technologies has brought an immense growth in the concept of online marketing. Now, E-commerce cannot be termed as a new idea and that can be proved by looking back at mid 90’s where ,after the popularity of internet started to occur amongst common people, new ideas like email marketing and link exchange came into being. However, the concept of online marketing has undergone a paradigm shift in the 20th century by the virtue of ideas like Pay Per Click, Articles Distribution, Press Releases, Search Engine Optimization, Link Campaign, Blogs, Viral Marketing etc. These ideas opened up a whole new curtain of marketing on the stage of Internet.
The 21st Century has come up with a totally different concept of online marketing and one of the best marketing techniques is known as Social Media Marketing.
Social Media Marketing has revolutionized the internet marketing and there are so many social media sites available on the internet now that one can easily carry out the whole marketing plan of a website or a blog under their shadow. Twitter, Facebook and YouTube are on the top of the list but there are many other popular social media sites as well, like:
And the list simply goes on and on…
As a matter of fact, the main objective of marketing professionals these days is to find other unique and interactive ways to reach their audience.
Online marketing and media nowadays is more like word-of-mouth marketing. You tell about your business or a website to two people and each of them will tell two other people.
This type of marketing or promotion is called as Viral Marketing in the terms of Internet Marketing. It requires no traditional advertising to be applied or bought to gain viral exposure.
So, it can be said that the future of internet marketing looks very much positive and it is impossible to doubt this fact. If you are looking to target a large number of audience then cuddling with the new baby of internet marketing, social media marketing can be cost effective and very feasible.
Posted By: Zia Ul Aein