Why Your Business Needs Google Plus

July 18, 2011

Zia Ul Aein Google Plus Profile
Would you like to join another social network? Most probably not because your life is already too occupied with Facebook. What if you are told that there is a new dimension of social network which can prove to be really helpful for the promotion and marketing of your business?

It’s no other than Google Plus.

The objective of this article is not regarding the fact if Google Plus is going to be something better or worse than other marketing techniques over the internet. The objective here is to describe how you can effectively use Google Plus to provide benefit to your business.

Sooner or later, Google Plus would be able to gain position in the list of best marketing techniques therefore it is better to implement things right now instead of waiting. At the moment, Google plus is not offering profiles for businesses but it is just temporary because many things are in the beta mode. Still you can benefit from Google Plus by following simple and straight forward steps:

Sign Up

If you already have a Google Plus account or profile then thumbs up because you are good to go. In case you don’t, there are two things you need in order to get a Google Plus profile.

–    Gmail address
–    Invitation for Google Plus

Without a Gmail address, it is not possible to create a Google Plus account.

Momentarily, you have to have an invitation from someone who already has a Google Plus account in order to create a profile for yourself. Soon this requirement will be taken off and everyone will freely be able to make accounts. You can also mention your Gmail address in the comments section and I will send you the invitation so that you don’t have to wait.

Creation of a Profile

It doesn’t matter if your profile is supposed to describe all about you, it can still be used for the purposes of promotion and marketing of your business. But, how to create an effective Google Plus account which can serve the purpose of a business promotion?

Profile Picture – This is actually the very first thing you should be doing in your profile. A profile without any profile picture is an element of zero attraction. If you already have a picture of yourself or your business then excellent otherwise get up, take or fetch a picture and upload it.

Profile Content – Do not get overwhelmed with the contents of ”About” section in your Google Plus profile. Instead, be happy that you can provide so much information about yourself. Fill in as much as you can especially your occupations, educations and links to the website of your company.

Adding Videos – If you made some videos regarding your business then do not hesitate to upload them in the video section. Such things fuel your credibility in the online world.

Friends, Friends and More Friends

Social networking is all about friends. Your business can spread farther if you are having tons of friends.

Basically there are two types of friends. You can either add only those people whom you know but this will formulate a very small circle of friends or you can simply add anyone.

Adding people you don’t know is not called as spamming. You can simply add your target audience to your business profile and it can be possible that many out of those people would turn out to be your clients. This is also termed as one of the best marketing techniques.

Keep Track of the Conversations and Take Part in Them

Having a great number of friends would actually make it difficult for you to follow each and every conversation but still you can do your best. Give a Google Plus to a conversation you like, comment on it or share it with other people. It will allow more people to get connected to you if you share stuff around Google Plus.

Start Conversations

It is very important to create conversations in Google Plus. If you want to achieve the purpose of best marketing techniques then you should know that it is not enough to simply contribute in the conversation but also create them. Simply post stuff on your profile so that everyone in your list can see it on their own stream.

It is also important to keep track of those people who are engaging with your conversations so that you can also do that with theirs once in a while.

Promote! Day and Night!

You now have the amount of people you need to keep them posted about your business. Never stop promoting. Link everything about your business with Google Plus. In my opinion, soon Google Plus will be considered as an essential part of top marketing techniques and it will become impossible for businesses to promote well without it.

Also, do not forget to add the Google Plus button to your website. Your traffic is highly dependent on the number of Google Plus you will get from the visitors with the help of the Google Plus button. If you have a Google Webmaster Tools Account then you can easily track the affect of Google Plus button on the traffic of your website.

Conclusion

Forget about the fact if Google Plus is going to be something small or big. Simply utilize a promotion tool, from wherever and however you can.

Note: If you want an invite of Google Plus then do not hesitate to leave your Gmail address in the comment section.

Click here to add me in your circles of friends on Google Plus.

Posted By: Zia Ul Aein

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How to Choose The Best Marketing Techniques?

July 8, 2011

A Guide for What You Need to Consider In Order to Make The Best Choice

”What should I do?”

This is what most of us ask ourselves whenever we are encountered with making a decision for marketing techniques or plans. The reason is that there are hundreds of them and many of us make huge mistakes while choosing an option.

It is not easy to create a marketing plan for your business. Many of the times while searching for the best marketing techniques over the internet, you encounter techniques which are termed as ”must” for every business. This makes you wonder if those techniques are really going to help you in a positive manner.

If you talk in the sense of traditional marketing then there are more than 50 techniques and over 30 techniques which can be applied in the sector of internet marketing. So the question is how to find the most powerful and best marketing techniques out of so many to bring in the best possible results and rankings?

Whenever I design a marketing campaign for my clients, I never let go some important things or questions out of my consideration.

What are the Goals and Objectives of Marketing?

It is very important for a business to know about objectives and goals they are looking forward to achieve with their marketing. This can help to a great deal in choosing the right technique. Basically, marketing is implemented to achieve these four purposes:

  1. To tell your target audience about your brand and how they can know more about your brand, product or services. In textbooks, this is known as Brand Awareness.
  2. To build a pre-sales relationship with your target audience in order to talk about the sales or make them request information about your product or services. The textbook term for this purpose is Lead Generation.
  3. To allow your target audience to consider your brand as one of their short listed choices. This is known as Brand Consideration.
  4. To perform direct sales with your target audience.

Target Audience

You should select those techniques to which your target audience will respond to and pay attention to. But, did you properly identify your target audience? If yes then you should know that there are some people in your audience who will not buy from your business unless and until they get to know you very well. For this, you will have to make your audience aware of the brand by making use of a marketing technique such as public speaking. Then, for lead generation, you can either use SEO where Google Adwords can be useful or by providing your audience with free offers. Finally, when you are confident enough about the trust of your audience, use email marketing to achieve direct sales.

Services vs. Products

This is one of the biggest and most destructive problems that many of us face in internet marketing: the application and implantation of same marketing techniques for both products and services. The effects of such blunder can only be poor results because there are different mixes of marketing techniques for both services and products. The purchasing pattern of people is different when it comes to services as compared to products. Therefore, a single marketing mix cannot be used.

What Else To Consider?

Your timelines and your budget are also very important things to consider. By budget I mean both in terms of money and time. You will see that some marketing techniques can be implemented for free but they require a huge amount of time to spend.

If you know your audience, your budget, your objectives and your time along with the regular testing, you will be able to figure out the top marketing techniques to use for your business over and over again.

Posted By: Zia Ul Aein


Top Marketing Techniques – It’s All About The Customers

July 5, 2011

Marketing is one of the most important aspects of a business. Without marketing, it is not possible for any business to gain ranking over the both offline and online world. I have gone through a number of texts and articles and came up with some common and important conducts they share about marketing.

According to my experience with marketing, I believe that these 5 aspects can be termed as the best marketing techniques which should be implemented in order to build a strong base of any business.

1.    Most Profitable Clients and Advertising Focus

For many companies, this fact is of a great surprise that it’s the small percentage of their clients out of which they make the majority of their profits. It might be that you are focusing your advertising on 95% of your customers whereas half of your profit is coming from left out 5%.

Would you find it useful to focus your advertising on non-profitable clients? Not at all, therefore focus your advertising and efforts on finding out the most profitable clients, even if they comprise of a small percentage. If the percentage of your profitable clients is 20% then spend 20% of your advertising budget on them.

2.    Most Profitable Clients and Consistent Advertising

Once you are able to know about the most profitable clients of your business, direct the advertising of your company on those clients and not just once but on regular basis. To build both trust and recognition, make effective use of your advertising. Stay in a regular contact with your clients along with a proper allocation of your advertising budget.

3.    Positioning of Your Company

If you can see that your targeted customers are happy with the service or product of your competitors then position your company in such a manner that it serves as the second choice for them. Many other competitors would like to brag positive things about their companies and spread negative things about the competitors but you should avoid this. This is because whenever clients would require a backup or replacement, your company will be perfectly positioned for that. Many of the companies and businesses avoid this strategy even though it is one of the top marketing techniques. You can achieve long term results with this strategy.

Every company’s greatest assets are its customers, because without customers there is no company (Michael LeBoeuf)

4.     Advertise. Stay In Contact. Ask For Feedback.

There is nothing better than your existing customers. They trust your business, they know how your business works and they show their loyalty. Always keep the maximum focus of your advertising on your current customers because they always buy more from you and cost you less in return.

Don’t forget: ”A bird in the hand is worth two in the bush”

5.     Advertising is Familiarity – Familiarity is Trust – Trust is Customers

The relation between you and your customers is solely based on trust. Your customers will only do business with you if you are trustworthy. But, building trust takes time. A strong advertising campaign would help in making people get familiar with your company, the type of business or services you are offering. This consistent familiarity building will lead to trust building and finally you will achieve your goal of having loyal customers.

trust building cycle

Cycle of Trust Building

Remember: There is no shortcut to building trust.

Posted By: Zia Ul Aein


Top 5 Most Efficient and Best Marketing Techniques

June 25, 2011

Are you going to start your own online business? If your budget is not high enough to spend it on traditional methods of marketing like newspaper advertisements, television or radio advertisements and billboards then try cheaper and more efficient online promotion methods. Do not worry about things like high quality links because these techniques are used by everyone who steps into the world of online business.

Forums

You must have heard about participating and posting in different threads over different forums. More and more traffic is what we all try to achieve when it comes to making revenue from our websites. When you sign up for the forum account, you are provided with the option of signature and you can insert your website link along with an anchor text in there. If you will simply forget about the forum after making this account then most probably your account would be deleted after few days and your username would be flagged as spam. Therefore, do not forget to start useful discussions and keep on posting comments after every few days or at least one post weekly.

Blogs and Blogging

How about providing your customers with something else than your main website? A blog can provide you customers and visitors with much of a personal feeling. It is a good idea to keep an updated blog along with your website where customers, viewers or visitors can leave their comments and look for details regarding different products and services.

Social Marketing

To build a strong customer base and brand loyalty, social media marketing is the best thing to do. Social marketing is considered one of the best marketing techniques over the internet especially because the network and number of social marketing sites are getting stronger with every passing day. Sites like Facebook, Twitter, MySpace, YouTube and many more are providing a free-of-cost service and high quality exposure.

Viral Marketing

Viral marketing strategies are providing to be the leader in online marketing tactics. With the help of viral marketing, you can spread your message with no cost and very efficiently. One example of viral marketing can be of hotmail.com where they made use of a tag attached with every email which helped them in marketing their free of cost email service and nowadays their amount of users which are using hotmail is uncountable.

Directory Submissions

Many internet marketers think that directories submissions are not effective anymore whereas they are wrong because directories submissions is not all about low quality links. You can find so many high ranked directories and from there you can get high quality links to your website.

Posted By: Zia Ul Aein