Top Marketing Techniques – It’s All About The Customers

July 5, 2011

Marketing is one of the most important aspects of a business. Without marketing, it is not possible for any business to gain ranking over the both offline and online world. I have gone through a number of texts and articles and came up with some common and important conducts they share about marketing.

According to my experience with marketing, I believe that these 5 aspects can be termed as the best marketing techniques which should be implemented in order to build a strong base of any business.

1.    Most Profitable Clients and Advertising Focus

For many companies, this fact is of a great surprise that it’s the small percentage of their clients out of which they make the majority of their profits. It might be that you are focusing your advertising on 95% of your customers whereas half of your profit is coming from left out 5%.

Would you find it useful to focus your advertising on non-profitable clients? Not at all, therefore focus your advertising and efforts on finding out the most profitable clients, even if they comprise of a small percentage. If the percentage of your profitable clients is 20% then spend 20% of your advertising budget on them.

2.    Most Profitable Clients and Consistent Advertising

Once you are able to know about the most profitable clients of your business, direct the advertising of your company on those clients and not just once but on regular basis. To build both trust and recognition, make effective use of your advertising. Stay in a regular contact with your clients along with a proper allocation of your advertising budget.

3.    Positioning of Your Company

If you can see that your targeted customers are happy with the service or product of your competitors then position your company in such a manner that it serves as the second choice for them. Many other competitors would like to brag positive things about their companies and spread negative things about the competitors but you should avoid this. This is because whenever clients would require a backup or replacement, your company will be perfectly positioned for that. Many of the companies and businesses avoid this strategy even though it is one of the top marketing techniques. You can achieve long term results with this strategy.

Every company’s greatest assets are its customers, because without customers there is no company (Michael LeBoeuf)

4.     Advertise. Stay In Contact. Ask For Feedback.

There is nothing better than your existing customers. They trust your business, they know how your business works and they show their loyalty. Always keep the maximum focus of your advertising on your current customers because they always buy more from you and cost you less in return.

Don’t forget: ”A bird in the hand is worth two in the bush”

5.     Advertising is Familiarity – Familiarity is Trust – Trust is Customers

The relation between you and your customers is solely based on trust. Your customers will only do business with you if you are trustworthy. But, building trust takes time. A strong advertising campaign would help in making people get familiar with your company, the type of business or services you are offering. This consistent familiarity building will lead to trust building and finally you will achieve your goal of having loyal customers.

trust building cycle

Cycle of Trust Building

Remember: There is no shortcut to building trust.

Posted By: Zia Ul Aein

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