Online Marketing Guide – Everything You Need To Know

August 4, 2011

An online marketing campaign is not only limited to registering a website for your online business or store. You should simply modify your thoughts about marketing if they are limited to registering your website with search engines like Google and Yahoo and nothing after that.

We should not forget that there is a tremendous growth in the number of people who prefer shopping online. This factor and demand has also encouraged the growth of online stores therefore it is not an easy task anymore to be the only one with a unique service or a product.

For so many internet companies, spending millions of dollars on marketing campaigns is still not enough for getting the attention of the online users. There are so many advertisements over the internet and the user himself or herself gets confused about whom to choose and whom to drop. This environment is making it difficult for many businesses to stand out.

The right mix of your online marketing depends on the type of services or products you are selling, your target audience and your marketing budget. You can download the online marketing guide from the link below where a basket full of different online marketing techniques are described that you can use effectively to increase the value of your online business profile.

Marketing your online presence is not an easy task. It is a long term investment, a continuing hard work and durable results.

Download: Online Marketing Guide – Everything You Need To Know

You will need an Adobe Reader to open the Ebook and in case you don’t have one, you can download it here.

Posted By: Zia Ul Aein

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How to Choose The Best Marketing Techniques?

July 8, 2011

A Guide for What You Need to Consider In Order to Make The Best Choice

”What should I do?”

This is what most of us ask ourselves whenever we are encountered with making a decision for marketing techniques or plans. The reason is that there are hundreds of them and many of us make huge mistakes while choosing an option.

It is not easy to create a marketing plan for your business. Many of the times while searching for the best marketing techniques over the internet, you encounter techniques which are termed as ”must” for every business. This makes you wonder if those techniques are really going to help you in a positive manner.

If you talk in the sense of traditional marketing then there are more than 50 techniques and over 30 techniques which can be applied in the sector of internet marketing. So the question is how to find the most powerful and best marketing techniques out of so many to bring in the best possible results and rankings?

Whenever I design a marketing campaign for my clients, I never let go some important things or questions out of my consideration.

What are the Goals and Objectives of Marketing?

It is very important for a business to know about objectives and goals they are looking forward to achieve with their marketing. This can help to a great deal in choosing the right technique. Basically, marketing is implemented to achieve these four purposes:

  1. To tell your target audience about your brand and how they can know more about your brand, product or services. In textbooks, this is known as Brand Awareness.
  2. To build a pre-sales relationship with your target audience in order to talk about the sales or make them request information about your product or services. The textbook term for this purpose is Lead Generation.
  3. To allow your target audience to consider your brand as one of their short listed choices. This is known as Brand Consideration.
  4. To perform direct sales with your target audience.

Target Audience

You should select those techniques to which your target audience will respond to and pay attention to. But, did you properly identify your target audience? If yes then you should know that there are some people in your audience who will not buy from your business unless and until they get to know you very well. For this, you will have to make your audience aware of the brand by making use of a marketing technique such as public speaking. Then, for lead generation, you can either use SEO where Google Adwords can be useful or by providing your audience with free offers. Finally, when you are confident enough about the trust of your audience, use email marketing to achieve direct sales.

Services vs. Products

This is one of the biggest and most destructive problems that many of us face in internet marketing: the application and implantation of same marketing techniques for both products and services. The effects of such blunder can only be poor results because there are different mixes of marketing techniques for both services and products. The purchasing pattern of people is different when it comes to services as compared to products. Therefore, a single marketing mix cannot be used.

What Else To Consider?

Your timelines and your budget are also very important things to consider. By budget I mean both in terms of money and time. You will see that some marketing techniques can be implemented for free but they require a huge amount of time to spend.

If you know your audience, your budget, your objectives and your time along with the regular testing, you will be able to figure out the top marketing techniques to use for your business over and over again.

Posted By: Zia Ul Aein


Common Internet Marketing Mistakes – How The Best Marketing Techniques and Strategies Are Ignored

June 30, 2011

For many businesses the most challenging part is of marketing. I have seen so many professional business people making silly marketing mistakes. This happens not due to lack of knowledge but ignorance. Mismanagement of plans and things-to-do can lead to the destruction of a long term marketing plan that you have in your mind.

marketing mistakes

A long term marketing plan can never be achieved without creating a strong base of your marketing. I have outlined below some common marketing mistakes which many of the online marketers make. If you are interested in reading about the common mistakes which are made in traditional marketing, click here.

  1. Many online marketers simply forget to test the website they are marketing across various browsers and platforms. This is considered as one of the biggest mistake and hurdle in achieving the objective of best marketing techniques. You should or must do the same.
  2. Updating the design and content of your website is dead important. We notice so many websites regularly making changes to their design and content because it keeps the visitors and readers interested.
  3. Search Engine Optimization is not something in the form of a robot or an automatic process. You will have to implement it and take care of it with time otherwise it takes no time to lose the rankings.
  4. The main objective of writing content on your website is to target your audience therefore make an effective use of the keywords otherwise the content is useless.
  5. You will notice that most of the websites over the internet makes it very difficult to find their content information. It is out of my understanding that why they do so and this is also considered as an online marketing mistake. That is why, allow visitors to easily find your contact information, either in the form of a contact form or email.
  6. I understand that you want to earn money but you can only do that by allowing your site visitors to stay and feel comfortable. Keep unnecessary ads pop-ups away from your website. Do not blanket your website with advertisements all over.
  7. Using duplicate content is considered as a high unethical action by most of the search engines especially Google. Do not copy content from the websites of your competitors. Create your own unique and keyword rich content.
  8. It is very important that your clearly state everything about your business and its objective in the About Us page otherwise your visitors will find it difficult to know about the type of business you have or the service you are providing.

Posted By: Zia Ul Aein