Common Internet Marketing Mistakes – How The Best Marketing Techniques and Strategies Are Ignored

June 30, 2011

For many businesses the most challenging part is of marketing. I have seen so many professional business people making silly marketing mistakes. This happens not due to lack of knowledge but ignorance. Mismanagement of plans and things-to-do can lead to the destruction of a long term marketing plan that you have in your mind.

marketing mistakes

A long term marketing plan can never be achieved without creating a strong base of your marketing. I have outlined below some common marketing mistakes which many of the online marketers make. If you are interested in reading about the common mistakes which are made in traditional marketing, click here.

  1. Many online marketers simply forget to test the website they are marketing across various browsers and platforms. This is considered as one of the biggest mistake and hurdle in achieving the objective of best marketing techniques. You should or must do the same.
  2. Updating the design and content of your website is dead important. We notice so many websites regularly making changes to their design and content because it keeps the visitors and readers interested.
  3. Search Engine Optimization is not something in the form of a robot or an automatic process. You will have to implement it and take care of it with time otherwise it takes no time to lose the rankings.
  4. The main objective of writing content on your website is to target your audience therefore make an effective use of the keywords otherwise the content is useless.
  5. You will notice that most of the websites over the internet makes it very difficult to find their content information. It is out of my understanding that why they do so and this is also considered as an online marketing mistake. That is why, allow visitors to easily find your contact information, either in the form of a contact form or email.
  6. I understand that you want to earn money but you can only do that by allowing your site visitors to stay and feel comfortable. Keep unnecessary ads pop-ups away from your website. Do not blanket your website with advertisements all over.
  7. Using duplicate content is considered as a high unethical action by most of the search engines especially Google. Do not copy content from the websites of your competitors. Create your own unique and keyword rich content.
  8. It is very important that your clearly state everything about your business and its objective in the About Us page otherwise your visitors will find it difficult to know about the type of business you have or the service you are providing.

Posted By: Zia Ul Aein

1 Comment | Internet Marketing, SEO - Search Engine Optimization | Tagged: , , , , , | Permalink
Posted by Best Marketing Techniques

Common Mistakes in Traditional Marketing

June 30, 2011

What Makes It Difficult To Achieve Best Marketing Techniques?

What is the main reason for little success in traditional marketing?

Why businesses fail to implement a good offline marketing strategy?

Let’s answer these questions after going through an example. You are preparing to spend your two weeks holidays in Hawaii and there are definitely so many things to pack but you are not really sure where to start. For this reason, you take a pen and a paper and start writing whatever comes in your mind. So basically you draw a sketch of things you have to pack in the form of a list. Keeping in view the example, that list serves as a plan for you because everything is on that list which you have to pack for your holidays and eventually you will need them during your stay in Hawaii.

Common Mistakes in Traditional Marketing

Same is the case with offline or traditional marketing. I have explained below the common mistakes which are made while marketing products and services in the offline world.

  1. First of all, the biggest mistake is being without a marketing plan. You should know what you want to achieve and how you want to achieve it.
  2. I have seen many businesses which are having no sense of target market. Such businesses target everyone thus making it more difficult to achieve the best marketing techniques in a proper and efficient manner. Define your target market or audience and market your product or service accordingly.
  3. If you think that making unrealistic and inexperienced claims would give you more benefits then you are wrong. Only state or tell your audience what you can do and nothing more than that.
  4. Do not ignore or forget your existing clients. Give them as much value as you are giving to your unknown and new audience or even more.
  5. Pay attention to the feedback you are getting from your target market. Listen to every single piece of feedback you are getting and improve your business, product or service in accordance with that.
  6. Be unique and create your own place in the market. Many of the businesses make this mistake of only and only following the competition.
  7. Never underestimate your customer service because it is one of the most important aspects of your business. Your customer service is one of the best marketing techniques for you because you are able to generate word of mouth through a good customer service.
  8. Keep your business card always in handy with you. Business cards act just like online contact form which people can use immediately to maintain contact with you.

Keeping your business away from all of these common mistakes can bring a significant improvement and uniqueness in your marketing campaigns.

If you are interested in reading about online marketing mistakes, click here.

Posted By: Zia Ul Aein

3 Comments | Traditional Marketing | Tagged: , , , , | Permalink
Posted by Best Marketing Techniques

Top 5 Most Efficient and Best Marketing Techniques

June 25, 2011

Are you going to start your own online business? If your budget is not high enough to spend it on traditional methods of marketing like newspaper advertisements, television or radio advertisements and billboards then try cheaper and more efficient online promotion methods. Do not worry about things like high quality links because these techniques are used by everyone who steps into the world of online business.

Forums

You must have heard about participating and posting in different threads over different forums. More and more traffic is what we all try to achieve when it comes to making revenue from our websites. When you sign up for the forum account, you are provided with the option of signature and you can insert your website link along with an anchor text in there. If you will simply forget about the forum after making this account then most probably your account would be deleted after few days and your username would be flagged as spam. Therefore, do not forget to start useful discussions and keep on posting comments after every few days or at least one post weekly.

Blogs and Blogging

How about providing your customers with something else than your main website? A blog can provide you customers and visitors with much of a personal feeling. It is a good idea to keep an updated blog along with your website where customers, viewers or visitors can leave their comments and look for details regarding different products and services.

Social Marketing

To build a strong customer base and brand loyalty, social media marketing is the best thing to do. Social marketing is considered one of the best marketing techniques over the internet especially because the network and number of social marketing sites are getting stronger with every passing day. Sites like Facebook, Twitter, MySpace, YouTube and many more are providing a free-of-cost service and high quality exposure.

Viral Marketing

Viral marketing strategies are providing to be the leader in online marketing tactics. With the help of viral marketing, you can spread your message with no cost and very efficiently. One example of viral marketing can be of hotmail.com where they made use of a tag attached with every email which helped them in marketing their free of cost email service and nowadays their amount of users which are using hotmail is uncountable.

Directory Submissions

Many internet marketers think that directories submissions are not effective anymore whereas they are wrong because directories submissions is not all about low quality links. You can find so many high ranked directories and from there you can get high quality links to your website.

Posted By: Zia Ul Aein

Comments Off on Top 5 Most Efficient and Best Marketing Techniques | Internet Marketing | Tagged: , , | Permalink
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Viral Marketing Strategies

June 13, 2011

There is a term known as word-of-mouth which is taught to marketing students and a few years back the detailed information about it could only be found in textbooks. Now the term for word-of-mouth advertising in the context of internet marketing is known as ”Viral Marketing”. With a little effort on your part, you are able to achieve quick and inexpensive marketing and that only happens by creating a good image of your product in people’s mind which encourages them to convey it further.

Viral marketing can also be called as cold virus because it spreads from person to person. One of the most successful viral marketing has been carried out by Hotmail and Yahoo. They offered free email accounts and under every email sent from user to user, there was a link back to their websites and like a virus, the message spread and millions are using Hotmail and Yahoo now.

Viral Marketing

Viral Marketing

Benefits of Viral Marketing Strategies

There are a number of benefits attached with viral marketing strategies but I am only going to mention the top 10 here:

  1. Free Advertising (you don’t have to pay anything to those people who convey the positive message about your service or product)
  2. You are able to gain immediate exposure and visitors to your website
  3. Long term benefit includes attracting the visitors for future
  4. Viral marketing strategies reach a large set of audience
  5. A little effort for one time setup and then it works automatically
  6. Not much investment of money or time needed – inexpensive marketing and exposure
  7. Easy to develop – Even if you cannot write properly, you can easily and immediately create an E-book
  8. Immediate improvement in the reputation
  9. Easy to combine – can be included as a bonus with other services or products
  10. Brings more percentage of targeted traffic in.

Posted By: Zia Ul Aein

3 Comments | Viral Marketing | Tagged: , , , | Permalink
Posted by Best Marketing Techniques

Future of Internet Marketing

June 8, 2011

The advancement in internet technologies has brought an immense growth in the concept of online marketing. Now, E-commerce cannot be termed as a new idea and that can be proved by looking back at mid 90’s where ,after the popularity of internet started to occur amongst common people, new ideas like email marketing and link exchange came into being. However, the concept of online marketing has undergone a paradigm shift in the 20th century by the virtue of ideas like Pay Per Click, Articles Distribution, Press Releases, Search Engine Optimization, Link Campaign, Blogs, Viral Marketing etc. These ideas opened up a whole new curtain of marketing on the stage of Internet.


website marketing

The 21st Century has come up with a totally different concept of online marketing and one of the best marketing techniques is known as Social Media Marketing.

Social Media Marketing has revolutionized the internet marketing and there are so many social media sites available on the internet now that one can easily carry out the whole marketing plan of a website or a blog under their shadow. Twitter, Facebook and YouTube are on the top of the list but there are many other popular social media sites as well, like:

And the list simply goes on and on…

As a matter of fact, the main objective of marketing professionals these days is to find other unique and interactive ways to reach their audience.

Online marketing and media nowadays is more like word-of-mouth marketing. You tell about your business or a website to two people and each of them will tell two other people.

word of mouth

Word of Mouth - Viral Marketing

This type of marketing or promotion is called as Viral Marketing in the terms of Internet Marketing. It requires no traditional advertising to be applied or bought to gain viral exposure.

So, it can be said that the future of internet marketing looks very much positive and it is impossible to doubt this fact. If you are looking to target a large number of audience then cuddling with the new baby of internet marketing, social media marketing can be cost effective and very feasible.

Posted By: Zia Ul Aein

1 Comment | Internet Marketing, Social Media Marketing | Tagged: , , , , , | Permalink
Posted by Best Marketing Techniques

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